The former CEO of Bloomin’ Brands will succeed Julie Masino as head of the Lebanon, Tennessee-based brand in August.

Cracker Barrel Old Country Store has announced the appointment of David Deno as CEO of the family-dining company. Deno, who most notably served as CEO of Bloomin’ Brands, will succeed Julie Masino, who has been the CEO of Cracker Barrel since July 2023. Deno will transition into his new role on Aug. 10, and Masino will remain on in an advisory capacity until Oct. 9.

“[David Deno] brings decades of experience across the restaurant and retail industries, with a strong track record of leading businesses through growth and a demonstrated commitment to operational excellence, guest experience, and team member engagement,” Cracker Barrel independent chairman, Carl Berquist, said in a statement. “We are confident David is the right leader to continue building on the Cracker Barrel legacy, drive further positive momentum operationally and financially, and create sustainable value for our shareholders.”

Deno has more than three decades of experience in the restaurant industry, including his time at Bloomin’ Brands, first as CFO, and then as CEO, from 2012-2024. Deno retired from the Outback Steakhouse parent company in May 2024 and has since served on both the Panera Brands and Krispy Kreme executive boards. Before that, he held executive leadership positions at Best Buy, Quiznos, and Yum Brands.

“Cracker Barrel is a truly iconic American brand, defined by its unique combination of warm country hospitality, timeless appeal, and deep connection with guests across generations,” Deno said in a statement. “I am honored to lead the Cracker Barrel team and look forward to unlocking the full potential of this remarkable brand. Together, we will stay focused on delivering delicious food and exceptional experiences for our guests, while driving profitable growth.”

Cracker Barrel has been slowly recovering financially one year after a rebranding controversy caused a sharp decline in traffic. Last week, the company announced the sale of subsidiary Maple Street Biscuit Company to Louisville-based brunch concept Biscuit Belly.

Contact Joanna at joanna.fantozzi@informa.com

Source https://www.nrn.com/family-dining/cracker-barrel-names-david-deno-ceo