Vice President, Brand and Performance Marketing (CMO)

Our client equips operators who feed America. As VP of Brand and Performance Marketing, you will turn that mission into measurable demand—building a brand operators trust and a performance engine that fills the pipeline. Your work will decide whether we win the next generation of independent and multi-unit restaurants.

Performance Objectives

• Lift unaided brand awareness 25% among target operators within 18 months through a unified brand platform and content system.
• Deliver 30% year-over-year growth in marketing-sourced pipeline while holding CAC flat or better.
• Launch and scale a full-funnel digital engine (paid, organic, email, web) that converts 15% more qualified leads to opportunity.
• Establish closed-loop attribution so every dollar spent is tied to revenue within two quarters.
• Build a high-performing team of 8–12 brand, demand-gen, and analytics professionals who hit quarterly OKRs without exception.
• Cut time-to-campaign from brief to live from 6 weeks to 3 weeks by installing agile processes and shared creative assets.

Environment & Resources

You report to the President, sit on the leadership team, and own a seven-figure budget plus agency roster. You lead Brand, Demand Gen, Digital, and Marketing Ops; Sales, Product, and Finance are your daily partners. Stack includes Salesforce, HubSpot, Google Analytics 4, and a modern DAM. Indianapolis HQ with hybrid flexibility.

Essential Qualifications

• 10+ years building B2B or B2B2C brands in foodservice, CPG or industrial distribution, with P&L accountability for marketing ROI.
• Proven record of 20%+ pipeline growth driven by integrated brand-plus-performance programs.
• Hands-on fluency with full-funnel digital, attribution modeling, and marketing automation at scale.
• Track record of hiring, developing and retaining A-player marketers who ship on time.
• Comfort presenting strategy and results to a private-equity-backed board.

Role Selling Points

• Green-field mandate: the brand and performance engine are yours to invent, not inherit.
• Direct line to the President and a seat at every strategic table.
• Category tailwinds—operators are investing in equipment and supplies at historic rates.
• Private-equity backing that funds growth, not just cost-cutting.

If you want to own the brand that restaurants actually choose, apply now. We move fast.

Craig Wilson is the American Recruiters expert leading this search. Please upload your resume today!

Craig Wilson

American Recruiters 

cwilson@ariteam.com 

To search all American Recruiters jobs, visit: https://www.americanrecruiters.com/job-search/ 

Job ID: 342756