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Jack Daniel’s & Coca-Cola’s New Can Format, Pitú Uses Aseptic Carton for Alcohol, and Brazilian Food Company Launches Dual-Purpose Labeling Solution
See a few examples of packaging that showcase unique design from Jack Daniel’s & Coca-Cola, Pitú, and Nacom Goya Ind. E Com. De Alimentos from ThePackHub’s Innovation Zone.
These innovations highlight new and different innovations that are hitting the market.
Jack Daniel’s & Coca-Cola launch sleek can format to boost shelf appeal and efficiency
Jack Daniel’s & Coca-Cola has introduced a new 330ml can format across its full range of ready-to-drink (RTD) alcoholic beverages in the UK, in response to continued growth in the premium RTD segment. The updated packaging will be available nationwide in convenience outlets, with all variants set to roll out to grocery retailers from March in both plain and price-marked formats. The change aims to improve merchandising efficiency, particularly in chilled and impulse channels, while also enhancing the product’s premium positioning and shelf visibility. Consumer research indicates a strong preference for the new sleek design, with 79% of respondents favoring it over the previous version and 65% stating they would be more likely to choose it in-store. In terms of environmental impact, the new format reportedly uses less material, offering improvements in packaging efficiency, transport, and storage.
Source https://www.packworld.com/trends/package-design/article/22963659/thepackhub-jack-daniels-cocacolas-new-can-format-pit-uses-aseptic-carton-for-alcohol-and-brazilian-food-company-launches-dualpurpose-labeling-solution