Posts Tagged ‘Industry Spotlight’
Chipotle spends more on marketing amid search for ‘unicorn’ CMO
The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth. Chipotle plans to evolve its brand messaging as part of a new “Recipe for Growth” strategy, according to an earnings statement. The five-point growth plan comes as the fast casual chain notched its third…
Read MoreInside TGI Fridays’ ambitious path to 1K units by 2030
CEO Ray Blanchette said the chain has signed 150 agreements within the past six months, and franchisees are excited to grow again. It might seem impossible for TGI Fridays to hit 1,000 units and $2 billion in revenue by 2030, but CEO Ray Blanchette said the once-bankrupt chain has a clear path to growth through…
Read MoreTips to Successfully Build and Scale a Restaurant Franchise
Surround yourself with qualified experts who can help you develop the right strategies. A recent International Franchise Association report shows that franchising continues to have a substantial, positive impact on the U.S. economy. The restaurant industry has always been fertile ground for franchise success. Restauranteurs looking to expand their concept should consider franchising as an…
Read MorePortillo’s hires Outback Steakhouse vet as CEO
Brett Patterson, who most recently served as CEO of Miller’s Ale House, joins the chain as it slows down its unit growth. Dive Brief: Portillo’s has appointed Brett Patterson as president and CEO, effective Feb. 23, the company said in a Wednesday press release. He will also join the company’s board of directors. He will…
Read MoreHow McDonald’s won back low-income diners
Over a year after it began rolling out various value options, the chain is seeing improved scores on affordability and notched 6.8% comparable sales growth in the fourth quarter. Dive Brief: McDonald’s U.S. increased comparable sales by 6.8% during the fourth quarter and 2% for the year, according to an earnings release. McDonald’s has now…
Read MoreFAT Brands calls investor group’s request to suspend CEO Andy Wiederhorn a ‘personal attack’
The bankruptcy court denied the ad hoc group’s emergency motion, with the objection citing ‘no actual emergency’ Shortly after an ad hoc group of FAT Brands investors filed a lawsuit demanding the immediate suspension of Andy Wiederhorn as CEO alleging bankruptcy rules violations, FAT Brands submitted an objection to the court, calling the emergency request…
Read MoreWahlburgers plots expansion at Home Depot, Bass Pro Shops
The burger chain is building units in airports, retailers and hotels this year, which will help it rebound after Hy-Vee ended its partnership last year. Dive Brief: Wahlburgers plans to accelerate its growth in 2026 through a focus on non-traditional locations, the company said in a press release Monday. The burger chain will expand at…
Read MoreWas RaceTrac’s Potbelly deal an anomaly or the start of a new M and A trend?
C-store operators looking to acquire a QSR brand face several potential risks, experts say. But the upside could be tremendous. Convenience retailers have spent the past several years investing in new foodservice staff, equipment and menu items to elevate their on-site grub and better compete with restaurants. Besides proprietary programs, the industry has increased its…
Read MoreChipotle’s new CMO on how the brand’s latest ad meets consumer trends
“Choices” contrasts daily prep at the fast casual Mexican chain with images of nuggets in fryer baskets and frozen burger patties on a conveyor belt. Chipotle launched a new national TV ad on Jan. 25 that juxtaposes the brand’s all-natural ingredients with the frozen, factory-produced food of some fast food competitors, per details shared with…
Read MoreService improvements, and the Bearista cup, drove Starbucks sales last quarter
The coffee shop giant said its domestic same-store sales rose 4% in the period, its best performance in two years, as the holiday product launch and its new service model drove higher transactions. Apparently, the key to Starbucks’ performance was in a glass bear cup. The coffee shop giant on Wednesday reported its best domestic…
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