Taking a Strategic Approach to Crisis Communication

With the U.S. Food and Drug Administration (FDA) investigating a multi-state cyclosporiasis outbreak, restaurant operators and guests are questioning how to stay safe while dining out. Outbreaks are affecting restaurants across the country, according to data from Placer.ai. Given that the outbreaks are linked to contaminated lettuce and other greens, chains associated with lettuce-heavy menus…

Read More

Dealing with the Customer Aggression Crisis

Customer aggression is a growing operational challenge as nearly 40 percent of frontline workers believe it has increased over the past year with 42 percent reporting incidents in the past month, according to a survey from 3Gem Research & Insights commissioned by HALOS. “Restaurant owners and managers need to have strategies in place to minimize…

Read More

Restaurant design trends we’re expecting in 2026

Discover the top restaurant design trends for 2026. Boost social appeal, efficiency, and revenue with small, smart updates your guests will love. If you can’t remember the last time you refreshed your restaurant design, this is for you. Today’s diners aren’t just booking tables—they’re booking moments, experiences, and memorable spaces. They scroll, search, and choose…

Read More

Restaurants have never known more about their guests. So why are they losing them?

The following is a guest post by Ryan Volberg, CEO and founder of Guestologie, a guest intelligence platform built for multi-location restaurant operators. Opinions are the author’s own. The answer to repeat customer visits isn’t more loyalty tiers or programs, but deploying guest data to enhance experiences and remember preferences, writes Guestologie’s Ryan Volberg. The…

Read More

The Design Psychology Behind a Speakeasy

The Watermark Hotel in Tysons, Virginia has a secret on its 25th floor. Open an unassuming door in the fitness center’s sauna and you’ll be transported to the streets of Tokyo within The Naisho Room, a hidden speakeasy serving Japanese spirits and an Omakase dining experience by executive sushi chef Hobin Kim. “We wanted to…

Read More

KFC unveils brand revamp with new menu, drinks and store formats

The brand overhaul includes a refreshed bucket logo, store design, and food and beverage line-up. uick-service restaurant (QSR) chain KFC is rolling out a worldwide brand overhaul spanning food, beverages, restaurant design and visual identity. The company is adding more boneless options, supported by a new global sauce “pantry” of more than 20 sauces. These…

Read More

The ROI of Unboxing

With off-premises dining capturing a massive share of restaurant revenue, packaging has become a storefront marketing tool that brands must treat as a proxy for hospitality and intentionally design the unboxing experience. “The real opportunity is less about how the box looks and more about how it makes the guest feel,” said Alexis Gillette, VP…

Read More

How to Be Remembered, Repeated, and Recommended

Because a majority of potential guests encounter a restaurant online before ever walking in the door, having a clear digital footprint is critical for restaurant success, explained Vanessa Errecarte, personal branding expert at UC Davis Graduate School of Management. “If you don’t shape your digital presence, something else will. That might be outdated reviews, random…

Read More