Job Details

WE NEED A: Director of eCommerce YESTERDAY!

This hybrid/remote position reports to the CEO of a top commercial foodservice E&S dealer!

Role Overview

The Director of eCommerce owns the strategy, technology, and P&L performance for our online sales channels. You will lead the growth of our digital storefronts, optimizing the experience for both transactional B2C buyers and complex B2B contract clients (such as restaurants, chains, schools, and healthcare facilities). This role bridges the gap between digital convenience, heavy equipment logistics, and manufacturer pricing compliance.

Key Responsibilities

1. B2B & B2C Revenue Strategy

• Own the complete digital channel P&L, managing budgets, margins, and aggressive revenue targets.
• Build custom portal experiences for high-volume B2B contract clients, including client-specific pricing sheets, purchase order integrations, and approval workflows.
• Manage customer acquisition and retention metrics, including conversion rates, customer lifetime value (LTV), and average order value (AOV).

2. Catalog Management & Manufacturer Compliance

• Oversee massive product catalogs spanning heavy equipment (ranges, walk-ins) to smallwares (knives, pans).
• Ensure strict adherence to Minimum Advertised Price (MAP) policies set by major foodservice manufacturers.
• Lead the enrichment of product data, including spec sheets, CAD/REVIT symbols, installation guides, and warranty information.

3. Platform Technology & UX

• Manage the eCommerce tech stack (e.g., Adobe Commerce/Magento, Shopify Plus, BigCommerce) and its integration with ERP and PIM systems.
• Optimize the search, filtering, and navigation systems so chefs and procurement managers can easily find exact product dimensions and utility requirements (e.g., gas vs. electric, voltage needs).

4. Digital Marketing & Traffic Generation

• Direct targeted B2B and B2C marketing efforts, including search engine optimization (SEO), paid search (PPC), email marketing, and industry-specific marketplace syndication.
• Create online promotions and clear-out strategies for overstocked or scratch-and-dent showroom equipment.

5. Operations & Logistics Alignment

• Partner with the supply chain and warehouse teams to optimize shipping configurations for freight delivery (liftgate needs, inside delivery) versus standard parcel delivery for smallwares.
• Collaborate with the customer service and inside sales teams to handle online web chats, quotes, and complex product configuration support.

Qualifications & Requirements

• Education: Bachelor’s degree in Business, Marketing, Information Technology, or a related field.
• Experience: 5+ years managing eCommerce operations, with a strong preference for B2B wholesale, industrial distribution, or foodservice equipment experience.
• Industry Knowledge: Familiarity with foodservice industry dynamics, manufacturer MAP policies, and restaurant buying habits.
• Technical Skills: Deep experience with enterprise B2B eCommerce platforms, Product Information Management (PIM) systems, and Google Analytics.
• Logistics Acumen: Understanding of freight shipping, LTL (Less-Than-Truckload) logistics, and heavy equipment delivery challenges.

Craig Wilson is the American Recruiters expert leading this search. Please upload your resume today!

Craig Wilson

American Recruiters 

cwilson@ariteam.com 

To search all American Recruiters jobs, visit: https://www.americanrecruiters.com/job-search/ 

Job ID: 334823