How this Classic Steakhouse Inspires Lifelong Customers

With competition fierce, every restaurant is looking for ways to inspire loyalty from its customers. Lawry’s the Prime Rib—Chicago decided to start at the beginning. The company created the Junior Carver Program, a loyalty program that focuses on children. Lawry’s, which has 12 locations, eight of which are international, was founded in 1938 in Beverly Hills…

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Chipotle Gets ‘Real’ in New Ads Focused on Fresh Ingredients

Chipotle Mexican Grill Inc. has been relatively quiet lately on the marketing front as it deals with the fallout of a food-safety crisis. Now, it’s turning the page. The fast-casual restaurant chain is launching its biggest ad campaign ever in terms of spending within a quarter, as it looks to rehabilitate its image and turn it…

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The name is Dunkin’, just Dunkin’

If customers aren’t on a first name basis with Dunkin’ Donuts by now, the Canton, Mass-company hopes they will be soon. “It’s time we take our relationship with our consumers to the next level,” said the company’s chief marketing officer Tony Weisman on a call discussing the plan to formally rebrand as Dunkin’. Dunkin’, which…

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